Our vision, strategy, value proposition and values

Our VISION

Creating customer wealth by leveraging knowledge

Our strategy

Our Group operates across defined economic sectors each with its own distinctive characteristics and, within each sector we reinforce our competitive positioning by:

› providing specialised solutions to the chemical, mining and agricultural markets;
› focusing on unique market offerings that create value and, in so doing, earn a premium;
› concentrating on growing our international business; and
› meeting international standards for responsible care in managing our operations.

Our value PROPOSITION

Our business model, which leverages our intellectual capital and technology, differentiates us from commodity chemical companies. By applying our intellectual and technological capacity, we create value by developing differentiated products and services relevant to the specific and evolving needs of our customers. To grow our business, we continue to increase the value we offer our local and international customers through ongoing enhancement of our products, innovative product development and our dedication to providing exceptional service backed by the specialised knowledge of our people.

Our values

Our Group is characterised by a strong and distinctive culture. Combining the values of a family business with the virtues and strengths of a professionally managed public company, we display a robust spirit of enterprise underpinned by a reputation for the highest levels of integrity.