BUSINESS MODEL
AND STRATEGIC
OBJECTIVES
LEADERSHIP
GOVERNANCE
OPERATING
PERFORMANCE
SHAREHOLDERS’
INFORMATION AND
ADMINISTRATION
FINANCIAL
PERFORMANCE
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
101
FINANCIAL DIRECTOR’S
REPORT
CONTINUED
MOBILE
2014
R’000
2013
R’000
Growth
R’000
%
growth
Revenue
152 618
151 420
1 198
1
Gross profit
109 756
95 134
14 622
15
EBITDA
34 273
37 055
(2 782)
(8)
Core net profit
24 904
24 787
117
0
This segment comprises Cellfind, Panacea Mobile,
Blue Label Engage, Simigenix and Blue Label One.
Of the revenue growth of R1.2 million, Panacea, Blue
Label Engage and Cellfind contributed R18 million.
This was offset by a decline of R13 million in revenue
generated by the projects and media divisions of Blue
Label One. A further R4 million was attributable to
the disposal of Content Connect Africa during the
comparative year.
The Solutions segment houses Blue Label Data
Solutions (BLDS), Velociti, Forensic Intelligence Data
Solutions, Datacision, Blue Label Call Centre and CNS
Call Centre. BLDS contributed R26 million to EBITDA
translating to R13 million at core net profit level.
The negative performance of Blue Label One
manifested itself in neutral growth in core net profit
for this segment. Positive growth contributions of
R7 million to core net profit by the other companies
within this segment were entirely offset by movement
in losses incurred by Blue Label One. As a result, the
latter has been restructured in order to avoid
repetition of its negative performance.
SOLUTIONS
2014
R’000
2013
R’000
Growth
R’000
%
growth
Revenue
145 396
120 710
24 686
20
Gross profit
59 402
54 364
5 038
9
EBITDA
29 257
24 703
4 554
18
Core net profit
12 547
13 190
(643)
(5)




