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BUSINESS MODEL

AND STRATEGIC

OBJECTIVES

LEADERSHIP

GOVERNANCE

OPERATING

PERFORMANCE

SHAREHOLDERS’

INFORMATION AND

ADMINISTRATION

FINANCIAL

PERFORMANCE

BLUE LABEL INTEGRATED ANNUAL REPORT 2014

101

FINANCIAL DIRECTOR’S

REPORT

CONTINUED

MOBILE

2014

R’000

2013

R’000

Growth

R’000

%

growth

Revenue

152 618

151 420

1 198

1

Gross profit

109 756

95 134

14 622

15

EBITDA

34 273

37 055

(2 782)

(8)

Core net profit

24 904

24 787

117

0

This segment comprises Cellfind, Panacea Mobile,

Blue Label Engage, Simigenix and Blue Label One.

Of the revenue growth of R1.2 million, Panacea, Blue

Label Engage and Cellfind contributed R18 million.

This was offset by a decline of R13 million in revenue

generated by the projects and media divisions of Blue

Label One. A further R4 million was attributable to

the disposal of Content Connect Africa during the

comparative year.

The Solutions segment houses Blue Label Data

Solutions (BLDS), Velociti, Forensic Intelligence Data

Solutions, Datacision, Blue Label Call Centre and CNS

Call Centre. BLDS contributed R26 million to EBITDA

translating to R13 million at core net profit level.

The negative performance of Blue Label One

manifested itself in neutral growth in core net profit

for this segment. Positive growth contributions of

R7 million to core net profit by the other companies

within this segment were entirely offset by movement

in losses incurred by Blue Label One. As a result, the

latter has been restructured in order to avoid

repetition of its negative performance.

SOLUTIONS

2014

R’000

2013

R’000

Growth

R’000

%

growth

Revenue

145 396

120 710

24 686

20

Gross profit

59 402

54 364

5 038

9

EBITDA

29 257

24 703

4 554

18

Core net profit

12 547

13 190

(643)

(5)