32
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
AIRTIME
CONVERSATION WITH JOINT
CHIEF EXECUTIVE OFFICERS
Mark Levy and Brett Levy,
Joint Chief Executive Officers
Blue Label continues to deliver on its strategic objective of
distributing electronic tokens of value in emerging markets.
The distribution of physical and virtual tokens is achieved through
the rollout of point-of-sale devices and is supported by
sophisticated back-end technology.




