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14

BLUE LABEL INTEGRATED ANNUAL REPORT 2014

AIRTIME

MATERIAL IMPACTS

AND RISKS

In determining the material risks of the Group, a formalised “top down” risk management process is applied.

The following key impacts and risks have been identified:

Risk

Context

Mitigating factors

Fluctuating

economic

conditions,

including

certain political,

social and

environmental

conditions in

South Africa

These factors can affect

consumer health, and

in turn could have an

adverse effect on revenue

and profitability, in spite

of the Group’s historical

resilience to adverse

economic conditions.

It has been the Group’s experience that the diversity of its

mix of products and services and distribution channels has

limited its exposure to economic downturns and strikes.

Consumers appear to be unwilling to reduce spending on

utilities, transport and airtime. In this regard the Group’s

products continue to be in demand.

The Group is focusing on its existing platforms, both locally

and internationally. Its vast geography of point-of-sale

presence afford continuous opportunities to provide additional

products and services to be expedited on these growing points

of presence.

Margin

compression

Network operators

determine the margins to

the prepaid airtime

distribution channel.

Blue Label may not always

be able to pass on to the

retailer or customer any

margin compression

enforced by the network

operators.

Management is confident that based on historical trends,

the Group will be able to continue to pass on any margin

compression to the distribution channel. Any margin

compression is also likely to force inefficient distributors out of

the distribution chain, a trend welcomed by management. In

addition, the Group is constantly looking to add new product

and service offerings comparable at higher margins than its

traditional business, through the leverage of its significant

distribution footprint and merchant relationships.