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BLUE LABEL INTEGRATED ANNUAL REPORT 2014
AIRTIME
Stakeholder group Nature of engagement
Customers
The Group’s customer base comprises corporate clients, chain stores, large
independent retail clients, wholesale/cash-and-carry stores, Mom & Pop stores
and petroleum forecourts. Engagement involves sharing information on new
products, market trends, business queries, device installations, marketing,
BLU Approved branding, maintenance and support and any other growth
opportunities. Senior Management liaises regularly with their counterparts at
customers and suppliers and, in so doing, are building long-term relationships,
which furthers growth opportunities.
Business partners
and suppliers
The relationships with business partners such as Vodacom, MTN, Cell C, Telkom,
Eskom, municipalities, utilities, parastatals, commercial banks and merchant
acquirers, as well as service providers, among others, are managed in terms
of distributor and/or dealer agreements.
Relationship managers are appointed to each partner to provide a single and
dedicated point of contact.
Suppliers are managed in a formal procurement process, during which issues such as
quality of product, creditworthiness and B-BBEE status are confirmed, prior to their
appointment. Suppliers of services are, if appropriate, initially engaged through a
tender process and, where successful, agreements are concluded. The majority of
the Group’s goods and services are procured from locally based suppliers.
STAKEHOLDER
RELATIONS
CONTINUED