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54

BLUE LABEL INTEGRATED ANNUAL REPORT 2014

AIRTIME

STAKEHOLDER

RELATIONS

CONTINUED

Stakeholder group Nature of engagement

Employees

Ongoing communication with employees covers matters of a strategic, financial

and operational nature, including new developments, product launches, health and

safety initiatives, internal policies and practices such as the ethics hotline, new

products, competitions, business initiatives, charitable initiatives, human resource

matters and staff-related news and regulatory and compliance matters.

Blue Label also holds an annual conference attended by Senior Management.

The purpose of the conference is to obtain input and feedback from attendees on

strategic and common operational matters. Most companies host their own

management and strategy conference, held at least once a year.

Providers of capital,

including

shareholders,

institutional and

retail investors and

financial analysts

Engagement includes ongoing and/or ad hoc meetings with top management

involving presentations covering financial performance of the Group, overview of

strategic direction and discussion of the investment proposition.

Visits to the Demonstration Centre and warehouse at No 75 Grayston Drive and

visits to our customers’ sites are arranged on request.

Individuals from this stakeholder group and their contact details are registered on

the Blue Label investor database.

Members of the

media, including

journalists,

reporters and

editors

Announcements of activities and events in the Group, including the release of

financial information twice a year, are communicated timeously to the financial

media, trade press and other interested media registered on the Blue Label media

database.

Briefings to media are held at the interim and full-year results, followed by Q&A.

One-on-one interviews are conducted on radio, TV and with print and on-line

journalists and editors.