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BUSINESS MODEL

AND STRATEGIC

OBJECTIVES

LEADERSHIP

GOVERNANCE

SHAREHOLDERS’

INFORMATION AND

ADMINISTRATION

OPERATING

PERFORMANCE

FINANCIAL

PERFORMANCE

BLUE LABEL INTEGRATED ANNUAL REPORT 2014

91

PROGRESSING ON OUR INTEGRATED

REPORTING AND ASSURANCE

JOURNEY

Our approach to preparing our integrated annual

report has evolved over the past few years.

For this year’s report we have focused on the virtual

distribution model represented by the train analogy.

Furthermore, as part of this year’s reporting process

we have identified focus areas for the next reporting

cycle, including refining our approach to identifying

our material issues, and following from this the way in

which we monitor, measure and report on our value

creation processes.

To this end, we have decided to not undertake

external assurance on selected non-financial indicators

as we have done for the previous years, so as to

allow for our focus on refining our underlying systems

and processes.

OUR MATERIAL ISSUE IDENTIFICATION

PROCESS

At Blue Label, we consider materiality to be about

identifying the issues that matter most to our business

and our stakeholders. Through an enhanced

understanding of our material issues and enhanced

stakeholder dialogue, we believe this will help us to

decide where to focus our internal resources, but will

also help us to identify issues that stakeholders would

like to see us cover in our reporting.

Blue Label is therefore embarking on a journey to

enhance its process of determining the Group’s

material issues. The key steps of this process

would cover:

ASSURANCE

REPORT

➔

➔

Develop generic critical success

factors for data assurance

➔

➔

Develop robust reporting practices

➔

➔

Develop key performance

indicators for assurance based on

our material issues

➔

➔

Understand our combined

assurance model and obtain

assurance

Understand our

key issues and

impacts

Map our key

issues and impacts

to our strategy,

risks and

stakeholders

Reporting and

assurance of

information in the

integrated

report

Align the key

issues and

impacts with

Blue Label’s

business

model

➔

➔

Understand who our material

stakeholders are and their issues

➔

➔

Identify key risks and

opportunities

➔

➔

Link to strategy

➔

➔

Identify key performance

indicators

➔

➔

Align the issues to our

business model

➔

➔

Understand external and

macro market issues

➔

➔

Conduct industry benchmarking

➔

➔

Conduct internal and external

interviews as appropriate