88 / 280
86
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
AIRTIME
SOCIO-ECONOMIC DEVELOPMENT
In total, R5.1 million was spent in respect of
socio-economic development for the financial year.
This is allocated to various beneficiaries focusing
specifically on HIV/Aids, the youth and education, and,
where possible, to projects in which staff are actively
involved. Our flagship project is the development of a
club house for the Protea Glen Boys and Girls Club of
South Africa, in partnership with Boys and Girls Club
of SA and Tupperware SA. Construction of the club
has commenced and will offer aftercare facilities to
200 school-going children from the surrounding
community. They will be offered a meal, academic
supervision and various extramural activities, such as
technology, sport, drama, music and art. The club
aims at enhancing the current education system, while
grounding children in a holistic and value-based
educational philosophy, ultimately for their own
protection and development.
Enterprise development
TPC continues to provide financial assistance and
strategic support to ZOK. This is aimed at empowering
budding entrepreneurs from previously disadvantaged
communities by equipping them with a fully functional
container equipped as a retail solution provider.
The Group was instrumental in establishing
parkrun SA, assisting it financially, strategically and
operationally. Parkrun SA is a 51% black-owned
business, and has the aim of establishing venues
throughout South Africa where people, irrespective of
race, gender, income bracket or fitness level, can run
a 5 kilometre time trial once a week, free of charge.
Since inception in November 2011, parkrun SA has
been highly successful, now with over 100 000
registered runners, and is operating from over
30 venues across the country. Discovery Vitality and
Adidas have recently signed on as major sponsors.
Preferential procurement
The Group continues to source goods and services
from B-BBEE-compliant suppliers.
SOCIAL
PRACTICES
CONTINUED
A safe,
posi+ve
place to
learn and
grow
Suppor+ve
rela+onships
with trained,
professional
staff
Daily access
for children
and teens
between the
ages 6-‐19,
Fun,
engaging
ac+vi+es
that aAract
and retain
Club
Opportuni+es
&
expecta+ons
that develop
social,
educa+onal,
A nutri+ous
meal every
day and
holiday
food for the
Mission
To inspire and enable young people who need us most to reach
their full poten7al as healthy, responsible and produc7ve ci7zens.
Toward this end the Boys & Girls Club provides:
A safe,
positive place
to learn
and grow
Supportive
relationships
with trained,
professional staff
Daily access for
children and teens
between the ages of
6 and 19, including
holidays
Fun, engaging
activities that
attract and retain
club members
Opportunities and
expectations that
develop social,
educational, health
and life skills
A nutritious meal
every day and
holiday food
for the family