89 / 280
BUSINESS MODEL
AND STRATEGIC
OBJECTIVES
LEADERSHIP
GOVERNANCE
SHAREHOLDERS’
INFORMATION AND
ADMINISTRATION
OPERATING
PERFORMANCE
FINANCIAL
PERFORMANCE
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
87
In November 2011, Blue Label partnered with Bruce and Gill Fordyce to form parkrun SA, a franchise of the
global running sensation, parkrun, founded in the United Kingdom in 2004. The philosophy of parkrun is
simple: “no-one should ever have to pay to go running in their community regularly, safely and for fun”. It is
aimed at beginners to Olympians and everyone in between.
Earlier this year, parkrun founder, Paul Sinton-Hewitt, was recognised in the Queen’s Honours List with the
Award of Commander of the British Empire. This is a not just a huge honour for Paul, but also recognition for
parkrun worldwide, which now supports over 1 million registrations.
The success in South Africa has been nothing short of phenomenal. With the objective that cost should not be
a barrier to taking regular exercise, we started with 11 runners at Delta Park in 2012. In 2014, we can now
boast over 100 000 registered runners participating at over 30 parkrun venues across South Africa.
Blue Label is proud to be associated with parkrun SA and plans to lend continuing support, both financially and
operationally, in making this worthy cause an even greater success.
SOCIAL
PRACTICES
CONTINUED