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BUSINESS MODEL
AND STRATEGIC
OBJECTIVES
LEADERSHIP
GOVERNANCE
SHAREHOLDERS’
INFORMATION AND
ADMINISTRATION
OPERATING
PERFORMANCE
FINANCIAL
PERFORMANCE
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
3
NATURE
OF BUSINESS
CONTINUED
We commenced building our virtual railroad with
the proprietary AEON platform, as the enabler for
transactions, which in this analogy, are the tracks
and locomotive. Each additional product is
another carriage on the train. Incremental costs
are minimal, because the heavy lifting to establish
the distribution network is already in place,
resulting in profit margins filtering straight to the
bottom line.
Our distribution
system is like a
virtual railroad
delivering
prepaid g
oods.
While distribution plays an important role in the
economy, our leverage of the “last mile” of the
distribution channel is critical. Whoever manages
the “last mile” of the channel, actually owns the
whole distribution channel. Since the point-of-sale
terminal is always located in the “last mile”, the
person managing it decides what products and
services may be sold from it.
Our business is about the
distribution
of secure electronic tokens of
value and services, and can be compared to a
virtual railroad. If a product can be digitised, it
can be distributed by us.