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BLUE LABEL INTEGRATED ANNUAL REPORT 2014
This report has been compiled considering the requirements of King III, the
principles of the International Framework and the GRI Guidelines.
AIRTIME
APPROACH AND REPORTING
FRAMEWORK
APPROACH
This is Blue Label’s fourth integrated annual report in its
integrated reporting journey.
REPORTING FRAMEWORK
Blue Label uses a risk-based model which identifies internal risks and stakeholder issues
to determine the material content of the report. Although Blue Label has not declared a
GRI “in accordance” level in this year’s report, we continue to consider our transition to
“in accordance – core” in future years.
In following the recommendations of the King Code of Governance principles for South Africa and
the structure set out in the Discussion Paper issued by the International Integrated Reporting
Council, Blue Label’s process aims to link material Group information with reference to strategy,
governance, performance, remuneration and prospects in such a way that our stakeholders obtain
a view of the commercial, social and environmental context within which the Group operates.
This report contains issues material to our strategy and of interest to our stakeholders.
Blue Label has mapped its stakeholders, in particular its relationship with its employees, providers
of capital, the media, customers, business partners and suppliers, communities, educational
institutions and government bodies. These stakeholder groupings receive more structured
engagement processes than other groupings and the level of inclusivity with these stakeholders
is correspondingly more integrated into the Group’s strategic thinking (refer to the stakeholder
communication table on pages 54 to 61).
This integrated annual report is the Group’s primary report. It covers Blue Label’s business segments
and their financial and operational performance for the financial year ended 31 May 2014.
Non-financial and sustainability information is limited to the South African operations.
The report aims to provide stakeholders with the means to assess the Group’s ability to create and
sustain value over the short, medium and long term.