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BUSINESS MODEL
AND STRATEGIC
OBJECTIVES
LEADERSHIP
GOVERNANCE
SHAREHOLDERS’
INFORMATION AND
ADMINISTRATION
OPERATING
PERFORMANCE
FINANCIAL
PERFORMANCE
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
5
KEY
FACTS
BUSINESS MODEL
The high volume distribution and sale of e-tokens
of value and complementary services leveraging off
a favourable working capital cycle. Long-term
contracts with suppliers of products and services
underpin the model.
TARGET MARKETS
Focused on serving the total domestic market, in
particular unbanked or badly banked consumers,
both locally and internationally.
REVENUE SHARE
Rand value of airtime sales per network
DECEMBER 2013 – MAY 2014
Vodacom 50%
MTN 29%
Cell C 19%
Telkom 2%
JUNE – NOVEMBER 2013
Vodacom 50%
MTN 32%
Cell C 17%
Telkom 1%
FOUNDED
Mark Levy and Brett Levy in 2001
TIMELINE
Listed on the JSE in 2007 as BLU
Maiden dividend paid in 2010
Share buyback executed in 2011
ADRs launched in 2013
Acquisitions completed of Retail Mobile
Credit Specialists and Viamedia
in 2014
FISCAL 2014
Revenue: R19.4 billion
Gross profit: R1.35 billion
EBITDA:
R788 million
EMPLOYEES GROUP-WIDE
1 738
HEADQUARTERS
Johannesburg, with offices
throughout South Africa
OPERATIONS
South Africa, India, Mexico and
United Kingdom
POINTS OF PRESENCE
In excess of 150 000 in
South Africa, 130 000 in India
and 90 000 in Mexico
TRANSACTIONS
±400 million separate monthly
transactions, 80 million bulk
print vouchers distributed per month