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8

BLUE LABEL INTEGRATED ANNUAL REPORT 2014

AIRTIME

VISION, MISSION

AND VALUES

To become the leading global

distributor of secure e-tokens of value

and other transactional services

within emerging markets.

VISION

To provide world-class product and

service offerings to consumers within

the middle and lower tiers of the

world’s economic pyramid. We aim to

achieve this through the development

and acquisition of cutting-edge

technologies, the expansion of our

global footprint of touch points and

adherence to our core values.

Collaboration

Working together as a team and towards a

common goal ensures that the Group achieves its

objectives and continues to create sustainable value

for all its stakeholders.

Customer service orientation

Our customers are our most important asset and it is

therefore of vital importance to satisfy and meet their

expectations on an ongoing basis.

Achievement and drive to

succeed

We are a goal-orientated organisation

where the achievement of goals and targets

are recognised and rewarded.

Honesty and integrity

We value relationships based on honesty

and integrity. By conducting ourselves

and the way in which we do business

with honesty and integrity, we create trust

which is a key driver to maintaining

stakeholder relationships.

Enjoyment

We believe in an enjoyable work

environment that motivates and incentivises

employees to be more productive and creative.

VALUES

MISSION