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52
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
AIRTIME
I
D
E
N
TI
F
Y
A
N
D
E
N
G
A
G
E
B
A
L
A
N
C
E
B
E
S
T
I
N
T
E
R
E
S
T
D
E
M
O
N
S
T
R
A
T
E
C
O
M
M
I
T
M
E
N
T
R
E
P
U
T
A
T
I
O
N
E
Q
U
I
TA
B
L
E
T
R
E
A
T
M
E
N
T
D
I
S
C
L
O
S
U
R
E
The Board has ultimate accountability for stakeholder strategy and
engagement, recognising that developing and nurturing dialogue
with key stakeholders is a driver of business sustainability. The
responsibility for satisfactory stakeholder relationships vests with
every employee in the Group, as we recognise that a good
reputation is a competitive advantage.
STAKEHOLDER
RELATIONS
PROVIDERS
OF CAPITAL
including shareholders,
institutional and
retail investors and
financial analysts
BUSINESS
PARTNERS
and suppliers
MEMBERS
OF THE MEDIA
including journalists,
reporters and editors
CUSTOMERS
EMPLOYEES
GOVERNMENT
Regulatory bodies
and the public sector
COMMUNITIES
Educational
institutions
and research
organisations