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BLUE LABEL INTEGRATED ANNUAL REPORT 2014
INTERNATIONAL
DISTRIBUTION
BLUE LABEL MEXICO
The business in Mexico encapsulates a number of
agreements with key participants in the sales and
distribution channels, including the major network
operator, Telcel, and the world’s largest bakery,
Grupo Bimbo, a joint 45.57% shareholder with
Blue Label in BLM.
Main products on offer include PINless recharge, bill
payments and cash collections. Following agreements
concluded in September 2013 with Banamex, the
second-largest commercial bank in Mexico, and with
the merchant acquirer Visa, devices at BLM’s
merchant base are being upgraded in order to
support and facilitate the electronic payments though
The strategy of the International Distribution segment is to pursue
growth opportunities for Group and third-party products and
services across its global footprint, by systematically rolling out
points of presence, in a replication of the proven South African
business model.
acquiring debit and credit card transactions. More
recently, agreements have been concluded for the
distribution of food vouchers through BLM’s
technology platform.
The project to expand the distribution network across
Mexico, by initially deploying up to 123 000 POS
devices, progresses steadily with some 92 000 terminals
currently installed.
Blue Label’s share of losses for the year amounted to
R60.8 million (2013: R51.1 million loss), consistent
with the developmental stage of this market, the
sluggish economy and government’s fiscal reforms.
OPERATIONAL OVERVIEW
CONTINUED
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