83 / 280
BUSINESS MODEL
AND STRATEGIC
OBJECTIVES
LEADERSHIP
GOVERNANCE
SHAREHOLDERS’
INFORMATION AND
ADMINISTRATION
OPERATING
PERFORMANCE
FINANCIAL
PERFORMANCE
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
81
The Group provides spectator sport programmes for
rugby’s Blue Bulls, as well as for Cricket SA.
Sponsorship of the Proteas T20 squad, with naming
rights, has granted us access to millions of cricket
fans, thousands of whom have joined the “Love
Cricket” brand of CSA, which is a shared business
venture between BLE and CSA. In February 2014, in
a world first for cricket, South African fans started to
use NFC technology to enhance their ticketing, loyalty
and reward experiences.
VIAMEDIA
Viamedia is a mobile content and value-added
services provider. Its technology platform connects to
all South African mobile networks, offering the best
of breed in mobile services. These include mobile
terminate and originate and premium rated SMSs,
online billing, multimedia messaging, WAP and web
services, unstructured supplementary services data
and interactive voice response. Viamedia offers its
partners the ability to sell mobile entertainment,
information and communication services to
consumers through a variety of media and technology
channels.
cell
find
SMS Marketing
in Africa
Growth of Mobile
uptake in Africa***
Current Reach**** 2014
Sources:
*Worldbank.org **smss.co.za
***Director.co.uk ****Venturebeat.com
Yield Response Rate**
80%
Mobile
penetration
18%
Smart
phones
15.6%
Internet
2.6%
Direct Mail
30%
Direct SMS
0.5%
Pamphlets
2000
2%
of theAfrican
population
2014
80%
of theAfrican
population
650
million
mobile
subscribers
inAfrica*
Access
to SMS
100%**
8.5%
Published Media