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BLUE LABEL INTEGRATED ANNUAL REPORT 2014
MOBILE
Mobile’s ecosystem allows for the rapid roll-out of
mobile-mediated sales, financial services, banking,
couponing, loyalty, rewards, ticketing, transport,
NFC, media advertising, gaming and location-based
services. The technologies and products developed
enable our customers to reach their customers,
regardless of what type of phone or mobile operator
is being utilised. Core net profit contribution for this
segment amounted to R24.9 million (2013:
R24.8 million). This segment comprises the following
operating entities:
CELLFIND
Cellfind is the Group’s WASP, aggregator and
location-based services provider, predominantly
deriving annuity income from location-based services
delivered to the major mobile network operators.
Its offerings include the aggregation and bulk
distribution of SMSs; mobile payslips (miPayslip and
miStatement); and LBS (Look4Me, Look4Help, MTN
WhereRU, MTN 2MyAid and ER24 IdMe).
The segment provides a complete mobile ecosystem for customers
requiring mobility to their traditional channels, e.g. smartphone,
WAP, JAVA, SMS and USSD.
In partnership with TeleCommunicationSystems, LBS
products are offered into the rest of Africa. Through
the wholly owned subsidiary, Panacea Mobile,
enhanced bulk SMS aggregation capabilities and
intelligent distribution are delivered. This segment
processes approximately 175 million SMSs per month.
BLUE LABEL ENGAGE
Blue Label Engage designs and operates customer
engagement, loyalty and reward programmes.
NFC and other contactless technologies bridge the
gap between mobile and physical transactional
services. Monitoring the usage of a card enables its
user to be rewarded and affords the opportunity of
cross-selling and up-selling products and services.
In respect of entertainment, fans are able to join
supporter groups, providing them with ticketing,
stadium access, concessionary management, partner
and programme activations and the like. These
ultimately enhance a supporter’s experience.
OPERATIONAL OVERVIEW
CONTINUED
AIRTIME