84 / 280
82
BLUE LABEL INTEGRATED ANNUAL REPORT 2014
The call centre business remains challenging across all
measures. The remedial efforts taken in the year
resulted in major improvements, while cost reductions
and new business development will continue to be
focal points in the year ahead.
SOLUTIONS
This segment houses CNS, Velociti and Blue Label call
centres as well as Datacision, Forensic Intelligence
Data Solutions and Blue Label Data Solutions. BLDS is
a founding member of the Direct Marketing
Association of South Africa and remains accredited to
the Association. Core net profit contribution from this
segment was R12.5 million (2013: R13.2 million).
Our data bases have continued to expand and can
now touch over 55 million consumers. Growth was
mainly derived from a consistent focus on products
and services related to data and its analytics, such as
fraud and debt management solutions, automated
voice messaging, consumer analytics and field
lead generation.
The segment specialises in the provision of data and analytical
support services and the marketing of cellular and other products
and services through call centres.
OPERATIONAL OVERVIEW
CONTINUED
AIRTIME